#Branding  #Graphic Design  #Comunication Plan  #Outdoor  #Banner Ad  

The challenge was to progressively operate a full rebranding of APCAR. The framework of the new communication media with the design of a more attractive point of sale was the premise of the project. A minimalist image that integrates elements of the automotive market crossed with the new signature of the brand: "Leave your worries with us." The print campaign started with the billboards placed in the brand's area of influence.

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