Inocambra left ABE in charge of its rebranding process. The definition of the umbrella brand imagery had sub-brand implications and was a challenge in order to guarantee a minimalist language that mirrored the desired positioning in the different international markets where it operates.

Digital activation using a coherent website consistent with brand attributes was the next step including an institutional video.

The print media passed through the definition of the entire visual identity and a catalog that integrates elements online and offline.