The project designed for Marmipet had in its genesis the definition of the architecture of the brand. We have been presented with a well-founded concept and with a denned DNA from which we extracted the signature "O seu patudo merece o melhor (Your pet deserves the best)". Based on the essential attributes of the brand, we were able to design all the elements of its identity from the logo to the packaging.
The integration of offline and online communication media culminated in the development of a responsive website that intuitively explains the disruptive concept that underlies the brand creation.