The quality of working conditions is one of the key factors for the success of an organization.
This project consisted of the design of the visual identity of Norma Geral, which operates in the fields of safety, hygiene and health at work. The imagery is supported by the initials N and G as a stylized approach as the symbol of infinity in a clear reference to the diversity of services within the areas in which the company operates. The stimulation of competitiveness through differentiation went through a graphical intervention to reaffirm the leading position in the market.
The rebranding procedures were in a coherent and consistent way to stimulate brand equity.