Orçamento Participativo seeks to promote active citizenship through the participation of citizens in the choice of public proposals that fit into social actions, culture, youth and public and green spaces.
Promoted by the parish council of São João da Madeira, the campaign outlined by ABE had the signature "We give body to your voice!".
The design of the visual identity of the campaign was based on the agglutination of the circumference, symbolizing the community, with the speech balloon, systematizing the true DNA of the project.
The production of content for the different channels, from videos to printed formats through web activation, was intended to stimulate the intergenerational participation of the community.