The 2017 edition of Runcambra counts with ABE in the integration of the different communication media. Starting from the digital elements and crossing with the usual prints of large and small format, the communication of the brand now covers the national geographic space bringing together to Vale de Cambra athletes from all over the country with a common element, their passion for the race.

The communication focus of this edition is the stage of preparation for the event metaphorically symbolized by the tightening of the strings. The chromatic palette intends to impute the immersiveness of the experience to all the athletes who cross with the different media of communication.