#Branding  #Brand Design  #Brand Architecture  #Visual Identity  #Design  #Copywriting  #Estrategy  

Designing the visual identity of Shii-Coração brand had in its naming procedures that tried to gather value to the product. A portuguese brand that uses the phonetics of a typical portuguese expression to stimulate its recall.
The stylization of the mushroom shape reveals immediately, and at short-sighted analysis, the advantages of the product. More than visual metaphors it was intended to instill values such as health and well being in all the communication media.

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