One by One is a trademark of MASilva. It brands a service that completely eliminates TCA from wine. Dedicated to exclusive wines our branding procedures for the mark were based on transmitting, through its name and without any noise in the message, what the brand does: analyzes cork stoppers one by one. The element "by" gains mathematical expression through the "/" symbol. It results on using the division signal in the core of the imagery. Diagonal elements presented in all media supports reinforces the language adopted.